Privacy Policy

1. Overview

LITTLE PERSONS BABY is operated by LITTLE PERSONS CLOTHING LIMITED. The website provides information about our baby and children’s clothing, everyday babywear and related products, including product browsing, online ordering and delivery services.

We respect the privacy of visitors and customers and aim to handle information in a clear, careful and responsible manner.

2. Information We Collect

We collect only the information reasonably required to operate the website, process orders and respond to customer enquiries.

Information provided when placing an order

• Name and delivery details.
• Email address and telephone number.
• Order details, selected products and quantities.
• Billing and transaction information required to complete an order.

Information provided when contacting us

If you contact us by email, telephone or through a website form, we may keep the information you provide so that we can respond to your enquiry and maintain an appropriate record of the conversation.

Website information

Basic technical information may be collected automatically when you use the website, such as browser type, device information, approximate location and website activity. This helps us maintain website performance and improve the customer experience.

3. How We Use Information

Information may be used for the following purposes:

• To process and fulfil orders placed through the website.
• To arrange delivery and provide order-related updates.
• To respond to customer enquiries and requests.
• To maintain accurate order and business records.
• To operate, maintain and improve the website.
• To manage website functionality and customer service.
• To meet applicable legal and accounting requirements.

We do not use customer information for unrelated purposes without an appropriate reason to do so.

4. Orders & Payments

When you place an order, the information required to complete the purchase is used to process the order, arrange delivery and provide customer support.

Online payments are handled through appropriate payment processing services. Payment card details are processed through the relevant payment service rather than being retained by us as ordinary website order information.

Order records are retained for up to 7 years where required for accounting, transaction records or applicable legal obligations. Information that is no longer required is removed or securely disposed of within a reasonable period.

5. Information Sharing

We do not sell customer information. Information may be shared only where reasonably necessary to provide the service you have requested or to meet applicable requirements.

This may include:

• Delivery and fulfilment providers where required to deliver an order.
• Payment service providers to process online transactions.
• Website, hosting and technical service providers who support website operation.
• Professional or regulatory services where disclosure is required by law.

Service providers are expected to handle information appropriately and only for the services they provide.

6. Cookies

The website may use cookies and similar technologies to keep the website functioning correctly, remember selected preferences, support shopping features and understand general website usage.

Cookies used for essential website functions may remain active for the duration required for that function. Other cookies may remain for a defined period of up to 12 months, depending on their purpose and settings.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect some website functions.

7. Data Retention

We keep information only for as long as it is reasonably necessary for the purpose for which it was collected.

• Customer enquiries: normally up to 12 months after the enquiry has been resolved.
• Order information: normally up to 7 years where required for accounting, transaction or legal record-keeping.
• Website-related technical information: generally up to 12 months, depending on its purpose.
• Deletion requests: eligible information will normally be reviewed and removed within 30 days, unless a longer retention period is required by law or for an active transaction.

Different retention periods may apply where a particular record needs to be retained to comply with an applicable legal requirement.

8. Your Rights

Depending on the circumstances and applicable UK data protection requirements, you may have rights relating to the information we hold about you.

• Request access to information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete information where there is no continuing reason to retain it.
• Ask us to restrict certain uses of your information.
• Object to certain uses where applicable.
• Request a copy of information in a suitable format where applicable.

We normally respond to a valid request within 1 month of receiving the request and the information reasonably required to verify and process it. Where a request is complex, an extension may apply where permitted by applicable requirements.

9. Information Security

We take reasonable technical and organisational measures to protect information from unauthorised access, loss, alteration or disclosure.

Access to customer and order information is limited to people and service providers who need the information to perform their relevant duties.

While appropriate measures are used to protect information, no website or electronic transmission can be guaranteed to be completely secure at all times.

10. Policy Changes

We may update this Privacy Policy when our website, services or applicable requirements change.

Any revised version will be published on this page and will apply from the time it is made available on the website.

11. Contact Us

If you have a question about this Privacy Policy or would like to make a privacy-related request, please contact us using the details below.

LITTLE PERSONS BABY is operated by LITTLE PERSONS CLOTHING LIMITED. This Privacy Policy applies to information collected through the LITTLE PERSONS BABY website and related customer communications.